Lavazza is proud to spread the quality and aroma of Italian espresso at Wimbledon. In 2011, for the very first time, Lavazza became the official Wimbledon coffee. The partnership with the historic tennis championship will be repeated this year!
This means that players and spectators have had and will have the chance to enjoy the real espresso that is the emblem of the Italian lifestyle, represented by Lavazza around the world. The Lavazza brand is known worldwide as the symbol of Italian espresso and the Italian identity.
Solid experience, use of the finest raw materials and reliance on advanced technological resources have made Lavazza a leader on the coffee market.
Last year the real Italian espresso was served in the 60 service points run by the AELTC (All England Lawn Tennis and Croquet Club): 13 bars and restaurants, corporate hospitality areas, the press room and areas reserved for players and tournament officials. In all, Lavazza served over 1 million cups of coffee: espresso, filter coffee and special recipes created for the occasion, in order to cater to different tastes of more than 600,000 fans who follow the tournament every year.
Lavazza is present around the world through each distribution channel and stands out for its creative excellence. Drinking Lavazza coffee is always a daily pleasure.
This sponsorship has been supported by a print and online media campaign, along with special in-store promotions and on-line initiatives on Facebook, as well as a dedicated website.